Better to blow $25k on some ill-advised decisions than $25 million. Better they learn a simple lesson about the value of a dollar now when they’re in their first year in college and four years from now when they’re in their first NFL contract. Yes, some college players are going to do the typical college student thing and blow their money on cars or trips or gifts for friends and family. NIL also teaches players financial responsibility. NIL allows players to give their families and themselves a little financial breathing room. With NIL, a player can help parents pay the rent each month, pay the electric bill, pay to fix a car when it breaks down. Some football players would send some or all of this stipend home to help their parents pay bills. The stipend provided a player with walking around money to help pay for expenses incurred going to college outside of tuition/room/board covered in an athletic scholarship. Prior to NIL, a college football player received a cost of attendance stipend for the athletic department. NIL rights also open a whole new world of opportunities to recruits. This is the current market for NIL in college football, and we have to embrace it. If they make All-American and receive a postseason award recognizing them as the best at their position in the nation (see Jordan Addison at Pitt), their NIL value may skyrocket to $1 million after their second season. If their rights are worth $100k as an incoming freshman and they have a stellar season, receive Freshman All-American and all-conference recognition, maybe their rights are worth $125k the next year. NIL payments set a base floor for any college football recruit. A coach shouldn’t comment on (or attempt to dictate) what players receive in NIL payments. If someone is willing to pay a recruit $100,000 for his NIL rights for a year, that is what his rights are worth. If a recruit negotiates and plays schools off each other to come up with the best financial deal for themselves, that is simply business. Sharpe is right in his belief that all college athletes should be able to earn whatever their market value is in NIL when they enter college. There is obviously a huge discrepancy in standard of living between someone who earns $400 a month and someone earning $937,500 a month. ![]() Smart earns an average of $11.25 million per year before bonuses under his new contract. Sharpe contrasts this meager existence with someone like Kirby Smart, who just received a contract extension making him the highest paid coach in college football. Sharpe looks at NIL through his own viewpoint, as someone who grew up raised by a grandmother living on $400 a month. ![]() Unc Shannon sharpe went off on Georgia Bulldogs football coach Kirby Smart over his NIL Comments /9VdduGKZgs NFL Hall of Fame TE and Undisputed co-host Shannon Sharpe had critical words for Georgia head football coach Kirby Smart on his comments regarding Name Image Likeness (NIL) and his players.
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